Shopping Online3

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Thursday, 27 June 2013

Review extensions: The new 'Don't take our word for it' tool for your search ads

Posted on 11:46 by Unknown
Richer information about your business can help potential customers understand why your product or service is right for them. Advertisers have long found it valuable to show positive reviews, awards, or accolades in their ads. Today, we're bringing this capability to your search ads. With review extensions (beta), you can show accolades from reputable third parties right in your search ads.

Click to enlarge

You can submit either a direct quote or a summary of a key point from a review, as shown above.

It's important, both for you and for users, that the reviews provided be high-quality:
  • Content displayed in review extensions must come from a reputable 3rd party source, and must comply with standard AdWords policies.  
  • It’s your responsibility to ensure that you’re allowed to use a specific review in your ads.  
  • To protect users and other businesses from deceptive claims, we use automated and human-based systems to confirm the validity and policy compliance of all review extensions.  
Currently, review extensions are available globally in English only.  Please stay tuned for updates as we expand to other languages.  We're looking for more advertisers to participate and soon we'll be adding support for review extensions in the AdWords interface. If you would like to participate in the beta, please contact your AdWords representative.

Posted by Lakshmi Kumar Dabbiru, Software Engineer, AdWords
Email ThisBlogThis!Share to XShare to Facebook
Posted in Ad Formats, Updates | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • Understanding the full value of mobile: adidas and RadioShack drive in-store traffic with mobile
    We live in a multi-screen world where people are constantly connected and moving seamlessly across devices. Not only do mobile devices keep ...
  • Understanding Impact with Earned Actions in AdWords for video
    For many video advertisers, the benefit of TrueView only begins with the first view. Just as an Honest Trailers link pinged to a friend can...
  • AdWords system maintenance today
    Our AdWords engineering team is conducting planned system maintenance today starting around 10:00 am Pacific Daylight Time (17:00 GMT). We ...
  • 3 Ways to Measure More Conversions Using Estimated Total Conversions
    In October, we announced Estimated Total Conversions as a first step to providing you with a more holistic view of the conversions driven b...
  • Celebrate the best in digital creativity with Google+ at Internet Week New York and the Webby Awards
    Once again, Internet Week New York is in full force, and we hope that you'll come and join Google+ for some of the festivities as the c...
  • Connect, Click and Convert Around the World with Google Shopping
    On June 11th, Google Shopping will complete the transition to a commercial model in the United Kingdom, Germany, France, Japan, Italy, Spain...
  • Resources for driving your business forward with Google+
    When we launched Google+ your Business, we wanted to give you a collection of tools and products to help you make lasting connections with ...
  • AdWords Hangout-on-air: Boosting your AdWords campaign with Dynamic Search Ads
    Dynamic Search Ads are an efficient new way to target relevant searches with ads generated directly from your website. They generate increm...
  • Impression Share Updates Rolling out Globally
    Starting today, we will begin rolling out updates to your Impression Share metrics , which include new ad group-level impression share metri...
  • Google Partners Goes Global: Empowering agencies with new leads, new tools, new opportunities
    Google is committed to making the web work for you. That’s why we’re proud to announce the worldwide launch of Google Partners – a platform...

Categories

  • #decemberadventure
  • +1
  • account management
  • Account Security
  • Ad Approvals
  • Ad Formats
  • Ad Innovations
  • Ad Rank
  • ad rotation
  • ad traffic quality
  • Ads Preferences Manager
  • Ads quality
  • ads showcase
  • AdSense
  • Advertising Week
  • adwords
  • AdWords Community
  • AdWords Editor
  • AdWords Examples
  • adwords experts
  • AdWords Express
  • AdWords for video
  • AdWords Help Center
  • AdWords Online Classroom
  • adwords support
  • Agency Blog
  • android
  • Announcements
  • apps
  • Audience Targeting
  • Automated Rules
  • Automotive
  • Best practices
  • bid manager
  • Bidding
  • Billing
  • Brand
  • Browsers
  • Budgets
  • Bulk Actions
  • Campaign management
  • Campaign Targeting
  • Case studies
  • Change log
  • Channel Intelligence
  • Chris Brogan
  • Conversion Optimizer
  • Conversion Tracking
  • Conversions
  • Creative Sandbox
  • Destination URL
  • Display
  • Display Ads
  • Display Network
  • Display URL
  • DoubleClick for Advertisers
  • doubleclick search
  • Dynamic search ads
  • Enabling better decisions
  • enhanced campaigns
  • Enhanced CPC
  • Events
  • Extensions
  • floodlight
  • Geo-targeting
  • GoMo
  • Google AdWords Certification Program
  • Google Analytics
  • Google Display Network
  • Google Merchant Center
  • google play
  • Google Shopping
  • Google Trends
  • google+
  • Google+ Pages
  • Hangout on Air
  • Help Desk Hangouts
  • Help Forum
  • html5
  • Impression Share
  • Insights
  • Interest Category Targeting
  • Keywords
  • Landing Page Quality
  • Learn with Google
  • Learning resources
  • local
  • location
  • Location Extensions
  • Location targeting
  • maps
  • Measurement
  • measuremore
  • Mobile
  • mobile sites
  • Multi-Screen
  • My Business Story
  • My Client Center
  • New Ad Formats
  • New features
  • New Interface
  • offer extensions
  • offline results
  • Opportunities tab
  • Optimization
  • pages for businesses
  • Paused Ads
  • placement exclusion lists
  • Policy
  • Product Ads
  • Product Listing Ads
  • Promoted Videos
  • Quality Score
  • Remarketing
  • Reporting
  • Reporting and Analytics
  • research
  • Search Ads
  • Search Engine Strategies conference
  • Search Funnels
  • Seasonal
  • Security
  • shared library
  • sitelinks
  • Smart Phones
  • SMX East
  • Social
  • Success Stories
  • System updates
  • Tablet
  • Targeting
  • Testing opportunities
  • Think Insights
  • Think Marketing
  • Think With Google
  • Tips
  • Tools
  • Top Contributors
  • top of page bid estimates
  • Tracking
  • TrueView
  • TV Ads
  • Updates
  • User Experience
  • ValueTrack
  • Webinars
  • YouTube

Blog Archive

  • ▼  2013 (162)
    • ►  December (5)
    • ►  November (15)
    • ►  October (11)
    • ►  September (7)
    • ►  August (12)
    • ►  July (11)
    • ▼  June (20)
      • 4 ways to win in retail this 4th of July with Doub...
      • Sharing enhanced campaigns stories to help you pre...
      • Review extensions: The new 'Don't take our word fo...
      • Introducing a new way for brand advertisers to rea...
      • Combined Power of AdWords and Analytics
      • Improving Analytics & AdWords Account Linking
      • Bringing intent, context, and audience together fo...
      • New top movers report to track how your ad perform...
      • Reconnect with site visitors using beautiful, cust...
      • Inventory-aware campaigns: automatically create an...
      • See the full Impact of Unclicked Display and Video...
      • Give your sitelinks additional detail in enhanced ...
      • AdSense: Celebrating 10 years of shared success
      • Enhanced campaigns: What happens on July 22, 2013
      • Unleashing the Combined Power of Google Analytics ...
      • New ways to see how you stack up against the compe...
      • Get a Head Start with Enhanced Campaigns: Why to U...
      • Quantifying Movie Magic with Google Search
      • New Image Extensions Enable You to “Show” and “Tel...
      • Optimizing Dynamic Search Ads
    • ►  May (29)
    • ►  April (11)
    • ►  March (16)
    • ►  February (17)
    • ►  January (8)
  • ►  2012 (182)
    • ►  December (10)
    • ►  November (18)
    • ►  October (18)
    • ►  September (20)
    • ►  August (13)
    • ►  July (10)
    • ►  June (25)
    • ►  May (17)
    • ►  April (17)
    • ►  March (17)
    • ►  February (11)
    • ►  January (6)
  • ►  2011 (156)
    • ►  December (11)
    • ►  November (18)
    • ►  October (13)
    • ►  September (8)
    • ►  August (10)
    • ►  July (10)
    • ►  June (20)
    • ►  May (17)
    • ►  April (15)
    • ►  March (17)
    • ►  February (16)
    • ►  January (1)
Powered by Blogger.

About Me

Unknown
View my complete profile