Learn about media planning in a live course in the AdWords Online Classroom (UK)

This Wednesday, May 18th, we’ll be hosting a live, online course on media planning in our AdWords Online Classroom (UK). The course will highlight the best practices of media planning and focus on how to create and execute a successful media plan. Topics covered will include how to determine your marketing strategy, how to set your advertising and campaign goals, and how to target your audience. We'll show two examples of different marketing strategies and campaign set ups, including new customer acquisition and building a loyalty loop with existing customers.

The course will be delivered by an Online Media Specialist and will last for approximately one hour, including time for Q&A. It will take place on Wednesday, Mayhttp://www.blogger.com/img/blank.gif 18th, 2011, from 3 pm to 4 pm BST.

If you’re interested, make sure to sign up now!

And make sure to visit our AdWords Online Classroom for additional live and on-demand courses.


Posted by Nathania Lozada, Inside AdWords crew

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Live online webinar on ‘Advanced Optimisation for the Google Display Network’

On Wednesday, May 11th, we’ll be holding a live and interactive webinar about optimising AdWords for the Google Display Network.

The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different points of the buying cycle.

This live webinar will make recommendations for the optimal structure for your Google Display Network campaigns and provide various optimisation tips and tools—such as advanced bidding options, interest category marketing, AdWords Campaign Experiments, and reporting—that will help you in the optimisation process. We’ll also discuss using Google Analytics and Website Optimiser to improve campaign performance.

The webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, May 11th, 2011,from 3 pm to 4 pm BST, so make sure to sign up now!


Posted by Nathania Lozada, Inside AdWords crew

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Learn how to remarket your AdWords ads to previous website visitors in a live webinar

This Wednesday, 4th May, we'll be hosting a live, online course on Remarketing as part of the AdWords Online Classroom (UK). This free, interactive presentation will be delivered by an Online Media Specialist and will take place at 3 pm BST (GMT +1), lasting for approximately one hour and including time for Q&A.

Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who reach your site by showing them tailored ads as they browse sites on the Google Display Network.

This live course will take you through a step-by-step guide to remarketing campaigns. It'll cover how remarketing works, the best strategies to choose, and also campaign setup and optimization. This course is suitable for advertisers who are already running campaigns on the Google Display Network, as well as advertisers who have not yet used the GDN.

97% of new visitors do not convert the first time they arrive at your site. Can you afford not to have a remarketing strategy?

If you're interested, be sure to sign up now!

Posted by Lisa Shieh, Inside AdWords crew

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Make your website work! Learn how to improve online conversions in a live webinar

On Wednesday, April 20th, we’ll be holding a live and interactive webinar to discuss the top tips for improving your website's ability to convert visitors into sales. We'll highlight common areas for you to examine in order to improve website performance. We’ll also identify some free tools that can help you diagnose what causes visitors to leave your site and test changes that will drive better results.

This webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, April 20th from 3 pm to 4 pm (BST/GMT+1), so if you want to make your website work for you, make sure to sign up now!

Posted by Lisa Shieh, Inside AdWords crew

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Free online webinar: Finding Your Audience - Targeting Ads By Topic

On Wednesday, April 13th, we’ll be holding a live and interactive webinar to teach you how to target your audience using Topic Targeting in AdWords.

Topic Targeting works by contextually targeting all pages about a specific category on the Google Display Network, so you can reach your target audience while they surf relevant pages.

During this live webinar, we’ll give an overview of the new Topic Targeting tab, explain how Topic Targeting works and show you how to set up your campaign.

This webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, April 13th from 3 pm to 4 pm (BST/GMT+1)*, so make sure to sign up now!

* Due to Daylight Savings (clocks changing) in UK, please check your local time zone for correct equivalent time.


Posted by Nathania Lozada, Inside AdWords crew

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Free online webinar on ‘Making more profit with Google Analytics’

On Wednesday, March 30th, we’ll be holding an interactive webinar about making more profit with Google Analytics.

In this live online course, we’ll provide an overview of some key reports that can help you unlock new insights into your site's performance. We'll show you how to get more sales, reach more visitors, and achieve better ROI through the use and careful analysis of your Google Analytics account.

This webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, March 30, 2011, from 3 pm to 4 pm BST*, so make sure to sign up now!

* Due to Daylight Savings (clocks changing) in the UK, please check your local time zone for the correct equivalent time.

Posted by Lisa Shieh, Inside AdWords crew

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Live online webinar on ‘Advanced Optimisation for the Google Display Network’

On Wednesday, March 23rd, we’ll be holding a live and interactive webinar about optimising AdWords for the Display Network.

The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different points of the buying cycle.

This live webinar will give recommendations on how you can structure your Google Display Network campaigns, as well as provide various optimisation tips and tools such as advanced bidding options, interest category marketing, and reporting that will help you in the optimisation process.

This webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, March 23rd, 2011, from 3 pm to 4 pm GMT, 7 am to 8 am PST, so make sure to sign up now!



Posted by Nathania Lozada, Inside AdWords crew

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Live tutorial on basic AdWords reporting & analysing your performance

Want to know how to analyse your account performance? On Wednesday 16th March we’ll be delivering a live tutorial as part of the AdWords Online Classroom (UK) that will highlight best practices for generating AdWords reports and analysing the results.

We’ll focus on four key reports including; Keyword Report, See Search Terms Report, Ad Performance and Campaign Performance Reports, which will allow you not only analyse your performance but also highlight opportunities to optimise your account. In addition we’ll also show you how to download, save, schedule and e-mail these reports.

This tutorial will be presented by AdWords Specialists and is appropriate for all advertisers wanting to make their ads as informative as possible. It will take place on Wednesday, March 16th, 2011 3-4pm GMT, 7-8am PST so make sure to sign up now!


Posted by Nathania Lozada, Inside AdWords crew

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Live online tutorial on ‘Ad Extensions - making a good thing even better!’

On Wednesday March 9th we’ll be holding a live and interactive tutorial all about Ad Extensions in AdWords. Ad Extensions allow you to expand a standard text ad with one or more lines that provide additional information such as an address and phone number, additional page links and product images.

While the standard text ad format can often provide enough information for users to find what they’re looking for, including a picture, for example, could make the message more relevant and valuable. Similarly, having a map can help someone find your location more easily. During this live course we’ll discuss the benefits and implementation of Sitelinks as well as Location, Product and Mobile Extensions.

This live course will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and is appropriate for advertisers who want to make their ads as informative as possible. It will take place on Wednesday, March 9th, 2011 3pm - 4pm (GMT), 7am-8am (PST) so make sure to sign up now!

Posted by Dan Friedman, Inside AdWords crew

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Learn about Quality Score in a live, online tutorial (UK only)

As so many attendees reported finding our last Quality Score tutorial useful, we’ve decided to re-run the live course in the AdWords Online Classroom (UK) on Wednesday 2nd March for anyone who wasn't able to attend. The key to a successful AdWords account is the relevancy of your ads, keywords, and website. Having a better understanding of Quality Score can help you improve your AdWords performance.

This course will clarify what Quality Score is and provide useful tips on improving your Quality Scores so that you can further optimise your account.

The hour-long interactive course will be delivered by two AdWords Specialists as part of the Adwords Online Classroom (UK) and will include time for Q&A. It will take place on Wednesday 2nd March from 3 pm to 4 pm GMT (7 am to 8 am PST).

If you’re interested, make sure to sign up now!

To learn more about Quality Score, you can also visit our Help Center.


Posted by Nathania Lozada, Inside AdWords crew

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Start to 'Think Mobile' in a new live online course in the AdWords Online Classroom (UK)

This Wednesday, February 16th, we’ll be hosting a live online course in the AdWords Online Classroom (UK), where you can learn how to start using mobile advertising to reach more customers.

With over four billion mobile phone owners globally, half of all new Internet connections now come from mobile devices. This live course discusses the explosive growth in ownership and usage of high-end mobile phones and the implications for businesses and marketers.

We’ll highlight the main mobile trends that businesses should be aware of and outline effective mobile strategies and mobile advertising solutions for companies and advertising agencies to adopt.

The hour-long interactive course will be delivered by an Online Media Specialist and will include time for Q&A. It will take place on Wednesday, February 16th from 3 pm to 4 pm GMT (7 am to 8 am PST).

If you’re interested, make sure to sign up now!

And visit our AdWords Online Classroom for additional live and on-demand courses.


Posted by Nathania Lozada, Inside AdWords crew

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Live online course on ‘Top Tips, Tools and Techniques for AdWords bidding and budgeting’

This week's tutorial on the AdWords Online Classroom (UK) will cover all things bidding and budgeting-related to help you maximize return on your advertising spend and make the most of your AdWords account in 2011!

Are you getting the most out of your target market? Are you appearing on the first page of Google? Are you losing conversions due to budget? If you’re not sure then we’d highly recommend you tune in as we’ll be discussing impression share, first page bids and how to get the most out of your budget. We’ll also cover ‘Burst Strategy’, helping you to ‘burst’ through the auction at the right time, and how to ensure your account is structured for success.

This live course is presented by AdWords Specialists and is appropriate for all advertisers wanting to maximize return on ad spend. It will take place on Wednesday, February 9th, 3pm - 4pm GMT, 7am-8am PST.

If you’re interested, make sure to sign up now!

Posted by Nathania Lozada, Inside AdWords crew

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