Explore the future of digital marketing June 4th

What’s the future of digital media and marketing? How are CMOs thinking about leveraging digital to reach and engage audiences? What marketing channels are proving most effective in building brands digitally - paid, owned or earned?

These are some of the questions executives from across the digital marketing ecosystem will address at thinkDoubleClick, Google’s annual discussion on the state of digital.

Register now to join the event livestream on June 4th, 9:00 AM - Noon Pacific. Registration enables you to participate in the conversation, and ask speakers and panelists your questions with #thinkDCLK.

thinkDoubleClick 2013 speakers include:

• Wendy Clark, Senior Vice President, The Coca-Cola Company
• Jim Lanzone, President, CBS Interactive
• Peter Horan, President & COO, Answers
• Meredith Kopit Levien, Group Publisher & Chief, Forbes
• Randall Rothenberg, CEO, IAB
• Lorraine Twohill, Chief Marketing Officer, Google
• Michael Learmonth, Chief Editor, AdAge

We look forward to seeing you on June 4th!

Missed last year’s event? It’s not too late to catch up with the videos below.

Posted by Scott Brown, Product Marketing Manager, DoubleClick

Read More

Get inspired with Think Quarterly’s creativity issue

What does creativity look like in a digital context? What does it mean for your business, your campaigns, and your customers? This issue of Google’s Think Quarterly explores these fundamental questions and more -- a must read for digital marketers!

(Editor's note, April 4, 2:58pm: the below post is cross-posted from the Google Agency blog.)

As the internet comes of age, technology is catching up with our wildest imaginations. We can realize ideas that simply weren’t possible merely five years ago. And you don’t need to be a technologist or have “Creative” in your title to utilize technology in new ways; millions of people around the world are making, remixing, and sharing every day.

Case in point: There are over 800 exabytes of digital information in the world -- words, videos, photos, music. To put that in context, a volume of the complete works of Shakespeare is about five megabytes. It would take one billion book-filled pickup trucks to make just one exabyte. This is our creative output -- the sheer volume is equally inspiring and overwhelming.

Where to begin? Right here. The Creativity issue of Think Quarterly, launching today, documents this far-reaching transformation, cutting through the noise to focus on what it all means.

In “The Curious Case of Creativity,” Google VP of Global Marketing Lorraine Twohill sees creativity through an engineer’s eyes as a way to solve problems, big and small. Interviews with the founders of two award-winning global agencies, Sir John Hegarty of BBH and Ajaz Ahmed of AKQA, discuss what creativity means in a digital context and how you can encourage it, even at a big company. Creative minds from Mullen, Wieden and Kennedy, Barbarian Group, AKQA, and Anomaly pick their most envy-inducing digital campaigns. And “Lean Communications” looks at how technology is forcing the traditional creative process to get faster, smarter, and more efficient.

We also explore how the web is inspiring entirely new forms of creativity, like YouTube remixes, 3D models, data art and infographics, that are reshaping how we see the world. (And if you want to see how the web shapes your brand in particular, try our new “Brand Impressions” tool on Think Quarterly and Think Insights.)

Take some time to check it out and let us know what you think on +Think With Google.

Posted by Allison Mooney, Think Quarterly Editor

Read More