Ad Traffic Quality Resource Center available in additional languages

Last November we introduced our revamped Ad Traffic Quality Resource Center, a site designed for advertisers and publishers to learn more about invalid clicks. We have been working hard on improving the site since then. First, we’ve received your requests to make the content of the site available in more languages than just English. The site is now available in most languages supported by AdWords, such as German, French, Polish and Arabic.

Second, to help you better understand your ad traffic we have also added a video walking you through how to read your web server logs and help you identify which visits are a result from clicks on Google AdWords ads (sorry, English only).

We hope these additions to the Ad Traffic Quality Resource Center will be helpful. As always, we are looking forward to hear your feedback in our AdWords Community.

Posted by Ad Traffic Quality Team

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Introducing the revamped Ad Traffic Quality Resource Center

We are pleased to introduce the revamped Ad Traffic Quality Resource Center, a site designed for advertisers and publishers to learn more about invalid clicks. The Google Ad Traffic Quality Team monitors traffic across Google’s ad network, and prevents advertisers from paying for invalid traffic. Our team provides this protection for everyone without any action needed from you, but we also know that many of you want to do whatever you can to ensure the best performance for your ads. We have created this site to share various resources that can help you learn about invalid clicks and maintain a successful AdWords or AdSense account.

On the site, you’ll learn about:

• Google’s protection against invalid clicks: Learn more about how we detect invalid clicks and how advertisers and publishers are protected.
How to better understand your ad traffic: Understand and analyze your traffic better by learning more about various tracking techniques.
• Best practices for generating leads: Tracking your leads better helps you improve the ROI you see from your AdWords campaigns.

To get started, check out the articles on the site. We’ll be adding more content and improving the site over time, so be sure to check back often.

Posted by Fili Wiese, Ad Traffic Quality Team

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