New ways to see how you stack up against the competition with Auction insights

The Auction insights report gives you valuable insight into how your ad performance compares with that of other advertisers.  For example, based on the impressions you’re eligible for, you can see how often your competitors’ ads are appearing above yours or whether one of your competitors has a higher impression share than you on an important keyword.

Before today, you could only get this data one keyword at a time - making it hard to see the bigger picture of where you stand relative to your top competitors.  Today, we’re happy to announce that we’ve added some exciting new functionality to the Auction insights report that will make it easier for you to get a bird’s eye view of your competitive landscape.

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Now, in addition to running an Auction insights report on a single keyword you can also run a report on any of the following scenarios:

• Groups of keywords.  For example, you may want to run a report on all keywords that contain a certain brand term, or that have the same label.  Simply filter your keyword list, select the keywords you want to include, and run an Auction insights report on the selected terms to see how your performance on those terms compares to that of your top competitors.
• Individual or multiple ad groups.  You’ve probably already arranged your keywords into meaningful groupings within ad groups.  For example, if you sell men’s wear, you may have an ad group for “Father’s Day gifts” with keywords all about Father’s Day.  Now, from the ad groups tab, you can select one or more ad groups to run an Auction insights report.  This will show you how your performance on all eligible keywords within those ad groups compares to advertisers who most commonly compete with you on those terms.
• Individual or multiple campaigns. Sometimes you may be interested in a high level picture of who’s competing with you across a wide range of topics.  In those instances, you can select one or more campaigns from the campaigns tab, and run an Auction insights report there to see how the competitive landscape looks at that high level.

We hope that these new features provide you additional insights to help you optimize your campaigns more efficiently.  We are rolling this feature out today and you should expect to see it in your account within the next few hours.

For more information on how to run an Auction insights report, how to interpret your data, or create a filter, visit the AdWords Help Center.  You can also join us for our Hangout on Air Tuesday, June 25th at 10:00 AM PST/1:00 PM EST where we will cover a few of the great things you can do with the new functionality in this report.

Posted by Dan Friedman, Product Manager, AdWords