Shopping Online3

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Thursday, 14 June 2012

Take advantage of mobile education opportunities

Posted on 10:00 by Unknown
Last week, in partnership with the Learn With Google program, we held our first “Mobile Education Week” webinar series for your agency or business to learn more about the tools and resources to help you succeed on mobile.

Below are video recordings of these webinars - check them out, and share with your colleagues.

Our Mobile Planet: Understanding U.S. Smartphone Consumers
Our first webinar provided an overview of the 2012 Our Mobile Planet smartphone research. Watch this video if you’d like to learn:
  • How smartphones are transforming core consumer behavior around the world, and the way we connect with others, stay informed, keep ourselves entertained, shop and navigate the world around us.
  • Implications for advertisers and strategies businesses can use to win the moments that matter with mobile.
Ideal for: global agencies and marketers


GoMo: Mobilize your Site with Quickly and Easily New Tools from Google & DudaMobile
The second webinar was a joint effort between Google’s GoMo initiative and DudaMobile on how it is now even easier for small businesses to create a free mobile-friendly website.

View this video if you’d like to learn:
  • Why mobile sites matter
  • Review Google's HowToGoMo.com resource
  • New: How to create free mobile sites for your small business directly from HowToGoMo.com, using a tool powered by DudaMobile
  • Examples and best practices for mobilizing your site using the free DudaMobile tool
Ideal for: small businesses and agencies interested in free tools to create a mobile site


Introducing Mobile Apps Inventory in AdWords
The final webinar shared the new opportunity available with the availability of AdMob inventory to AdWords users.

This video is great if you’d like to learn:
  • How AdWords now makes it easy for you to extend your campaigns to reach users inside mobile apps.
  • Review mobile-specific targeting, ad units, and reporting than enable you to optimize your ROI.
Ideal for: marketers and agencies looking to promote and target mobile apps


Want to learn more about how to help your business or agency succeed on mobile? Stay tuned to all new Mobile Ads news at the Google Mobile Ads blog and YouTube channel.

Posted by Sonja Lee, Product Marketing, Mobile Ads
Email ThisBlogThis!Share to XShare to Facebook
Posted in Learn with Google, Mobile | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • Understanding the full value of mobile: adidas and RadioShack drive in-store traffic with mobile
    We live in a multi-screen world where people are constantly connected and moving seamlessly across devices. Not only do mobile devices keep ...
  • +1 around the world
    A few months ago we released the +1 button on English search ads and organic search results on google.com. More recently, we’ve made the +1...
  • Showing the display URL domain in the headline for select ads on Google
    In an AdWords ad, the display URL may be last, but it’s certainly not least. In fact, the display URL can be an important deciding factor in...
  • AdWords Hangout-on-air: Boosting your AdWords campaign with Dynamic Search Ads
    Dynamic Search Ads are an efficient new way to target relevant searches with ads generated directly from your website. They generate increm...
  • Measure Your Success: Call Reporting Now Available in AdWords Express
    How did you find us? There's a good reason so many business surveys include this question: understanding how people connect with your ...
  • Because Data Beats Opinion: Introducing Think Insights with Google
    It’s one of our company’s guiding principles that data beats opinion. And as such, we’ve put a lot of effort into asking some interesting qu...
  • How Google+ has helped Cadbury connect with over 1.2 million people
    Cadbury has become the European brand with the largest number of followers on Google+, currently at 1.2 million . Their Google+ success is h...
  • Impression Share Updates Rolling out Globally
    Starting today, we will begin rolling out updates to your Impression Share metrics , which include new ad group-level impression share metri...
  • Google Partners Goes Global: Empowering agencies with new leads, new tools, new opportunities
    Google is committed to making the web work for you. That’s why we’re proud to announce the worldwide launch of Google Partners – a platform...
  • Perspective on Dynamic Search Ads - Guest Q & A with RKG
    Since introducing Dynamic Search Ads in beta in October, we’ve seen questions from around the web asking about real-world performance and r...

Categories

  • #decemberadventure
  • +1
  • account management
  • Account Security
  • Ad Approvals
  • Ad Formats
  • Ad Innovations
  • Ad Rank
  • ad rotation
  • ad traffic quality
  • Ads Preferences Manager
  • Ads quality
  • ads showcase
  • AdSense
  • Advertising Week
  • adwords
  • AdWords Community
  • AdWords Editor
  • AdWords Examples
  • adwords experts
  • AdWords Express
  • AdWords for video
  • AdWords Help Center
  • AdWords Online Classroom
  • adwords support
  • Agency Blog
  • android
  • Announcements
  • apps
  • Audience Targeting
  • Automated Rules
  • Automotive
  • Best practices
  • bid manager
  • Bidding
  • Billing
  • Brand
  • Browsers
  • Budgets
  • Bulk Actions
  • Campaign management
  • Campaign Targeting
  • Case studies
  • Change log
  • Channel Intelligence
  • Chris Brogan
  • Conversion Optimizer
  • Conversion Tracking
  • Conversions
  • Creative Sandbox
  • Destination URL
  • Display
  • Display Ads
  • Display Network
  • Display URL
  • DoubleClick for Advertisers
  • doubleclick search
  • Dynamic search ads
  • Enabling better decisions
  • enhanced campaigns
  • Enhanced CPC
  • Events
  • Extensions
  • floodlight
  • Geo-targeting
  • GoMo
  • Google AdWords Certification Program
  • Google Analytics
  • Google Display Network
  • Google Merchant Center
  • google play
  • Google Shopping
  • Google Trends
  • google+
  • Google+ Pages
  • Hangout on Air
  • Help Desk Hangouts
  • Help Forum
  • html5
  • Impression Share
  • Insights
  • Interest Category Targeting
  • Keywords
  • Landing Page Quality
  • Learn with Google
  • Learning resources
  • local
  • location
  • Location Extensions
  • Location targeting
  • maps
  • Measurement
  • measuremore
  • Mobile
  • mobile sites
  • Multi-Screen
  • My Business Story
  • My Client Center
  • New Ad Formats
  • New features
  • New Interface
  • offer extensions
  • offline results
  • Opportunities tab
  • Optimization
  • pages for businesses
  • Paused Ads
  • placement exclusion lists
  • Policy
  • Product Ads
  • Product Listing Ads
  • Promoted Videos
  • Quality Score
  • Remarketing
  • Reporting
  • Reporting and Analytics
  • research
  • Search Ads
  • Search Engine Strategies conference
  • Search Funnels
  • Seasonal
  • Security
  • shared library
  • sitelinks
  • Smart Phones
  • SMX East
  • Social
  • Success Stories
  • System updates
  • Tablet
  • Targeting
  • Testing opportunities
  • Think Insights
  • Think Marketing
  • Think With Google
  • Tips
  • Tools
  • Top Contributors
  • top of page bid estimates
  • Tracking
  • TrueView
  • TV Ads
  • Updates
  • User Experience
  • ValueTrack
  • Webinars
  • YouTube

Blog Archive

  • ►  2013 (162)
    • ►  December (5)
    • ►  November (15)
    • ►  October (11)
    • ►  September (7)
    • ►  August (12)
    • ►  July (11)
    • ►  June (20)
    • ►  May (29)
    • ►  April (11)
    • ►  March (16)
    • ►  February (17)
    • ►  January (8)
  • ▼  2012 (182)
    • ►  December (10)
    • ►  November (18)
    • ►  October (18)
    • ►  September (20)
    • ►  August (13)
    • ►  July (10)
    • ▼  June (25)
      • More ‘Flexible’ Targeting on the Google Display Ne...
      • More control with "mute this ad" [x] icon
      • Introducing AdWords Editor 9.8.1
      • Search Attribution: AdWords Search Funnels
      • Ad Traffic Quality Resource Center available in ad...
      • AdWords Examples - Targeting your keywords
      • With new search ads in Google Maps for Mobile, mo'...
      • AdWords’ new look rolling out globally
      • Webinar: Bringing the power and control of search ...
      • AdWords Examples - Right ads to the right user
      • New In-Ads Notice Label and Icon for the Google Di...
      • Customize account management with AdWords scripts
      • Take advantage of mobile education opportunities
      • AdWords Examples: Structuring your first ad groups
      • The key to success on the Google Display Network
      • Understanding Mobile Ads Across Marketing Objectives
      • Resources for driving your business forward with G...
      • AdWords < 3 Mobile Apps
      • Building Blocks of Digital Attribution: How to get...
      • Connecting shoppers and great stores online
      • Get Local with ZIP Code targeting
      • A Preview of AdWords’ New Look
      • Hangout recap - Making search ads work for busines...
      • AdWords Examples: Structuring your campaigns
      • Update to the recent ad rotation change
    • ►  May (17)
    • ►  April (17)
    • ►  March (17)
    • ►  February (11)
    • ►  January (6)
  • ►  2011 (156)
    • ►  December (11)
    • ►  November (18)
    • ►  October (13)
    • ►  September (8)
    • ►  August (10)
    • ►  July (10)
    • ►  June (20)
    • ►  May (17)
    • ►  April (15)
    • ►  March (17)
    • ►  February (16)
    • ►  January (1)
Powered by Blogger.

About Me

Unknown
View my complete profile