DoubleClick Search at SMX West: Search marketing is now faster, smarter, better

(Cross-posted from the DoubleClick Search blog)

Last week on March 11 and 12, our DoubleClick Search team spent two demo-packed days on the floor at the Search Marketing Expo - West, to connect with those of you who manage some of the largest search campaigns.

We set up an interactive lounge featuring demos, videos, games and product experts -- allowing us to show you how we help you go faster, make smarter decisions, and get better results to solve the most complex and demanding digital marketing challenges. Today, we wanted to share some of the topics we covered and the insights we heard from attendees. To kick off the discussion, we’re sharing a DoubleClick Search overview video, which we debuted at SMX West -- with more details that follow.

 

Go faster with tools for automation

Many of you told us you’re looking for ways to go faster with tools that streamline and automate your workflow across large search campaigns. Especially for marketers with large product inventory, staying on top of changing products, promotions, and seasonal trends can be cumbersome. At SMX West, we demoed inventory-aware campaigns, which integrates with your Google Merchant Center Feeds to automatically update search campaigns, based on your physical inventory. We got great feedback on the seamless workflow that cuts out repetition.

Make smarter decisions with all your data in one place

We also heard your growing need to measure digital marketing holistically -- within search, as well as across channels. So, on the SMX floor, we highlighted the different ways DoubleClick Search powers your business with the insights you need:

• Integration of Google Analytics metrics (beta), which incorporates statistics including bounce rate, page views, transactions, and revenue from Google Analytics, to get a clear picture of how search influences customer interaction on your website.
• Fast and accurate cross-channel reporting thanks to native integration with the DoubleClick Digital Marketing platform, to enable faster decision making, without reconciling reports or worrying about potential data drop-off from reporting on disparate tools.
• Enhanced campaigns support, which makes it easier for you to promote marketing messages across varying user contexts like location, time of day and device type, within a single campaign. In addition to basic support, we’ll soon help you take advantage of enhanced campaigns in unique and powerful ways, through bulk tools, custom-tailored mobile bid adjustments, and consultative services offered only by DoubleClick Search.

Get better results with tools that drive performance

As a performance marketer, you know it’s ultimately all about results. Over the past few months, we’ve focused on enhancing our Performance Bidding Suite for automated bidding -- understanding that smart bidding technology is the engine that drives campaign performance. At SMX West, we demoed our intuitive bidding UI, which lets you easily express flexible goals that align with your business objectives, and highlighted how fresh data, smart algorithms, fast operations, regular software updates, and the right transparency and controls help you achieve those goals.

To extend the conversation, DoubleClick Search will be at SES New York next week, and we look forward to another great opportunity to show you how we can help make search marketing faster, smarter, and better. We hope to see you there!