Recap of SMB Hangout on Air: Special Edition

Last week we hosted an SMB Hangout on Air with Google ads executives and advertisers. For those of you who missed it, or would like to take advantage of the tips and ideas shared, here's a recap of what we covered:

• Three tips for success: Francoise Brougher, VP of Global SMB Sales & Operations, shared that success with AdWords comes from having properly established goals, a well defined audience and highly relevant ads. 
• Recent improvements to AdWords product: Paul Feng, Director of Google AdWords Product Management, talked about the new campaign creation flow, the Display Network tab and the ease of creating mobile-specific campaigns. 
• Setting up strategy and saving time managing AdWords: Kim Clinkunbroomer, AdWords Certified Partner, got some tips from Paul on ways to save time in managing account with the use of AdWords Express and automated rules in AdWords. 
• Video ads and Remarketing: Tom Sands, AdWords Certified Partner, received advice from Francoise on getting the most out of video ads, and learned from Paul how with the new Remarketing Tag, clients can deploy a single tag once across their whole site and build remarketing lists based on visitors segments. 

 If you missed this Hangout on Air - don’t worry - you can watch the recording now on the Google Business YouTube channel!

Posted by Agata Krzysztofik, Google Ads Team