Think With Google’s December Adventure: That’s a wrap!

Think With Google's December Adventure finishes this week with tips on measurement and analytics. We hoped you enjoyed our insights and daily tips this month on the Think with Google Plus Page. If you missed them or wanted to review, here are the previous weeks' recaps for:

• Week 1: Search insights and tips
• Week 2: Mobile insights and tips
• Week 3: Display insights and tips

Here are the three tips and insights covered this week (and a bonus treat):

#1. Monday - According to the Google ebook Zero Moment of Truth, consumers now consult an average 10.7 sources before making a purchasing decision.
Use Multi-Channel Funnels reporting in Google Analytics to see a user's interactions beyond the last click prior to conversion.

#2. Tuesday - 44% of searches for last-minute gifts and store locations are predicted to be from mobile devices
See how well your mobile site is facilitating conversions with mobile reporting in Google Analytics.

#3. Wednesday - Use Real-Time reporting to see the impact of your holiday promotions within seconds
Use Real-Time reporting in Google Analytics to monitor the immediate impact of email offers and other campaigns that drive customer purchases.

And as a bonus holiday treat...
Holiday measurement tips - straight from the source!
As our final posting for Think with Google's December Adventure, we've wrapped up a handy video from Google's Digital Marketing Evangelist (and best-selling author) Avinash Kaushik on how to measure your holiday campaigns.

 

To see future insights and tips, please follow Think with Google on Google+.


Happy holidays from Google!

Posted by Andrew Truong, Inside AdWords Crew