Last week we brought together top marketing executives, industry visionaries, and agency leaders to discuss vehicle shoppers' recent return to the auto marketplace at Google’s Think Auto 2011: Green Light, Go! event.
Speaking to a room full of excited marketers, Guy Kawasaki, author of Enchantment; John Ross, CEO of Shopper Sciences; and Google’s Lorraine Twohill, VP of Global Marketing, gave their thoughts on how to reach the "constantly connected" auto consumer and how this affords greater opportunities to deliver relevant and engaging brand experiences.
In order to share these innovative perspectives with as many people as possible, the event was live streamed on YouTube. If you missed the live stream, you can watch the recorded session on the Google Business channel here. Additionally, be sure to visit our Think Auto site, where you can view presentations and videos from the event.
Posted by the Google Auto Team
Thursday, 30 June 2011
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