Simplified account creation with new My Client Center feature

As part of our continued effort to improve the account management tools for agencies and large advertisers, we've rolled out optional-login accounts, a new feature that simplifies the account creation process through My Client Center (MCC) by enabling a new AdWords account to be created within the MCC without a login or password.

The benefit of optional-login accounts is that it allows agencies and clients to create new AdWords accounts within the MCC without the need to create email addresses and passwords exclusively for the new account.

Here are some FAQs to help you take advantage of this feature:

1. How do I create an optional-login account in AdWords?
   Click on the "Create Account" button within your MCC, then complete the three required fields: account name, time zone and currency. You’ll also see a collapsible link to “Invite another user (optional),” which provides the option to invite a user to the account. Even if you opt not to, once you click "Save", you'll have a new, live account.
2. What if I want an account to have a login?
   You can either “Invite another user (optional)” during the account creation process or follow the normal process for inviting a user to an AdWords account: go to the “My Account” tab, click on “Account Access” and choose the link “Invite other users”.
3. Where do notifications go for optional-login accounts?
   Red Alert Account Notifications (such as billing notifications or policy violations emails) will be sent to the email address associated with the MCC. For non-red alerts, make sure you’ve opted into notifications on the "My Client Settings" page at the MCC level. You also may opt into performance suggestions and newsletters specifically for the optional-login account. Such notifications will be sent to the email address associated with the MCC.

Additional FAQs for optional-login account creation are in the MCC section of the AdWords Help Center.

For more resources on My Client Center and other tools to effectively manage large accounts at scale, visit the AdWords Help Center.

Posted by Dan Friedman, Inside AdWords crew