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Monday, 28 March 2011

An AdWords take on Search Stories

Posted on 13:45 by Unknown
During last year’s Super Bowl, we did something unprecedented for Google--we aired our first Super Bowl commercial. Our television commercial, Parisian Love, is what we now call a “search story,” since it tells a user’s story through the eyes of the Google.com search box.

Since the first airing of Parisian Love, many new search stories have been created. While each story is unique, they all highlight the ways in which users are searching, whether it’s on Google.com, Google Maps, or mobile--and whether users are clicking on a search result or an ad.

We believe that ads are information and can be a vital part of the search process. As AdWords advertisers, we know you feel that way too, and we wanted to share with you three of our favorite search stories. These stories are all very different, but they all feature ads! As you watch the videos, can you spot them all?

Healthy Habits
A woman takes up healthier habits.
click for full size image

Love at First Bite
A sweet ending to missed connections in the big city.
click for full size image

It's Greek to Me
A hesitant traveler discovers he's born to cruise.
click for full size image

For the full video playlist, watch here.


Posted by Nathania Lozada, Inside AdWords crew
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